RoniDagan®

Portfolio 2k21

urban

data

001

001

OCT. 2022

9 9

RoniDagan®

9 9

RoniDagan®

9 9

RoniDagan®

9 9

RoniDagan®

9 9

RoniDagan®

9 9

RoniDagan®

urban data is online platform that collect  spatial information from residents through social networks

MY ROLE

I was a single ux/ui designer at build co. urban str. company, as a part of of conceptual project for ezra ibizron & Tel Aviv Jaffa municipality office

CHALLENGE

Each of us produces data, but most of us also consume data. The accessibility of data analysis is not accessible to most of us. Social networks, Google Analytics are for example databases that are not at all easy to analyze. A cafe owner in the neighborhood is interested in consuming data about the community that lives there on the other hand, community members in the city are interested in getting financial data for the viability of living there. Everyone needs the data in their own unique way. This is urban data.

SOLUTION

The user does not have to select the categories of data types but the user gets all the data according to the user type. That is, he may be exposed to data that he does not know is relevant to him. While this may sound more targeted to the user who needs uniform useful information but the purpose of the product is to make data accessible to a wide audience and not to segment them. Accessibility is reflected in the fact that it gets a complete set of data that can complement each other and create a more complex picture of decisions

OVERVIEW

an online platform web urban community group

about

We're a small team of curious humans who create work we’re proud of for people and brands we believe in. With collaboration at the heart of every project, we identify what skills are required and then bring the best people together to create something truly extraordinary. Combining strategy, branding, web design and development, we build digital experiences that transform the way people connect and interact with brands.



By analyzing users and analyzing data by category I have come to the conclusion that there is a conflict in the hierarchy of data. Should we route the data relative to their time? or in relation to their location in space or only by categories?

thinking

researching

designing

testing

analyzing

01

02

03

04

05

05

05

At this point I tried to check through the users when they are using the data in the city and what feelings and emotions arise when they are forced to find new information when they are in the city.

After processing the insights of the research, I approached strategic development. The purpose of this strategic step is to characterize the users and to think about the process of translating a database into a product. From my research, I discovered that all the information that is on social networks can be used for 3 different types of users. for the community, the merchants who are not part of the community but serve the community, and for research and execution needs for the municipal authorities.

The first type needs data that is not related to the community life of the city but it does need recommendations from locals about urban functions like parking, restaurants, etc. The second persona who is a business owner in the neighborhood and also lives there, but does not feel connected to the neighborhood socially. The third wants to analyze information about the neighborhood and community life in each neighborhood

We clearly divided each component according to explicit heuristics in most of the firms.We did not encounter a problem except for two issues we had difficulty solving.
After we mapped the hierarchy of the categories, we started designing the user journey from the onboarding stage until reaching the main board.
Student Dashboard- The teacher can monitor the student's reading results and progress.
Users- A list that manages all the students who use the device, with the option to filter by groups or classes
Plans-Manage the devices you have and their programs
Discover- Essential learning of using the device and how to use it in your daily life.
Home screen-A general view of the devices and users' activity, plans, and updates.
Our most significant difficulty was creating a system suitable for both a physical device and a web platform. In a multi-cross device environment, we encountered issues that we had not experienced before-Our first solution was to activate the device and then force it to register itself as a user, But we understood that this could confuse him.

We used the concept exposure method, which is a type of semi-structured interview that, in the end, presents a prototype of the product to the user, and then he is asked a series of questions about what he understands from the product. The user experiences it and thinks out loud about how he would use it daily. Through this exposure, we know the user's way of thinking through the prototype we createdThe main goals of the dashboard are divided into an overview where the teacher can quickly and easily locate the student's improvements and performance. We divided the screen into three parts:

after that we made a usability testing and we got a great insights for some of our question.

After understanding where improvements need to be made, we mapped and coded the components to find repetitive behaviour. My main resrach insights

(1) The reading comprehension graph was not intuitive enough.so the solution was to turn it into two separate graphs. Do not insert another form of a chart that needs to be learned
(2) The teacher often identifies one problem and misses another-the list of problems is arranged according to the hierarchy. In the end, there will be a general tip.
(3) Need to sort groups of students according to their problems-so on the users' page, we will add an option to: "sort by..." where we will also enter sorting by specific problems.

The Philosophy behind my design process

some words about the idea of this project

mapped out the different types of community group

When I started thinking about research methods. I have come to the conclusion that the best way to conduct research is to use keyword automation on social networks. So I mapped out the different types of community group posts across the city. I chose the Nachlaot group in Jerusalem, the Florentin group in Tel Aviv, and the Rehavia group in Jerusalem. This research by design study shows the connection between the digital world and the physical world and the combination between them. In this data research, I segmented topics that appear from groups on the social networks of urban communities. I examined 3 groups and mapped about 14 different categories. I tried to check the percentage of posts that come up from these groups.

Design sprint process

At this point I tried to check through the users when they are using the data in the city and what feelings and emotions arise when they are forced to find new information when they are in the city.

Design

product with 3 different marketsThe first type needs data that is not related to the community life of the city but it does need recommendations from locals about urban functions like parking, restaurants, etc. The second persona who is a business owner in the neighborhood and also lives there, but does not feel connected to the neighborhood socially. The third wants to analyze information about the neighborhood and community life in each neighborhood

segemetation

By analyzing users and analyzing data by category I have come to the conclusion that there is a conflict in the hierarchy of data. Should we route the data relative to their time? or in relation to their location in space or only by categories?
division of the different categories according to interests we can see the division of the different categories according to interests. When we were able to locate about 14 different categories that come up daily as Facebook posts. From complaints to the municipality to help an elderly woman or a needy family. We conducted the test for a week and the number of posts is about 10 per group. Some of the testings are done manually.

I joined this project from the first moment. With the first team meeting we all realized that unconventional thinking of multi-cross device design is required here. Including conversation design, physical interface and application. The first question that came to the team was how do designers design a cross-platform product?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

I joined this project from the first moment. With the first team meeting we all realized that unconventional thinking of multi-cross device design is required here. Including conversation design, physical interface and application. The first question that came to the team was how do designers design a cross-platform product?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

9 9

RoniDagan®

next

project

Close

//skew-up