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Roni Dagan is a Senior Product Designer and UX researcher based in Tel Aviv. He helps companies understand where product value breaks down
My Expertise
Clarity over noise
Systems, not single assets
Honest collaboration
Campaign visuals
Production-ready outcomes
Roni Dagan helps companies understand where their product loses people — through field research, anthropological methods, and design strategy. Then he builds something real to prove it.
About
My expertise is in driving strategic and design decisions through anthropological field research and qualitative inquiry — watching real users in their own context, surfacing the behavior that contradicts assumptions, and turning it into direction the whole organization can act on. Much of my work centers on tangible interfaces, the seam between physical devices and digital screens, where a wearable or an AI device only works if the object and the interface speak the same language.
I studied Urban Design at Bezalel and hold a BA in Musicology and History from Hebrew University — disciplines that trained me to read human behavior in context, never in isolation.
My experince
Clarity over noise
Systems, not single assets
Honest collaboration
Campaign visuals
Production-ready outcomes
The gap between insight and evidence closes when something real is in someone's hands.He has led this work at Brain.space, a neuro-tech company building cognitive monitoring tools, and at OrCam Technologies, across wearable AI devices and multi-platform SaaS products. Across both, the role was the same: get close enough to the real context of use that the product strategy has no choice but to change.
Roni Dagan helps companies understand where their product loses people — through field research, anthropological methods, and design strategy. Then he builds something real to prove it.
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