Roni Dagan is a Senior Product Designer and design strategist based in Tel Aviv. He studied Urban Design at Bezalel Academy and holds a BA in Musicology and History from the Hebrew University — disciplines that trained him to read human behavior in context, not in isolation.His core contribution is precision. He helps companies understand where their product value is blurry — where what they build and what users actually need fail to meet — and then sharpens that gap through a combination of anthropological field research and strategic design intervention.

Ethnographic observation, contextual inquiry, and field study are not preliminary steps in his process; they are the main instrument.The result is not a redesign. It is a clearer product. One that knows what it is for, and for whom.What makes this process complete is that Dagan builds what he designs. Using Webflow, Claude Code, and Cursor, he constructs functional prototypes and live front ends that go directly in front of real users — not as deliverables, but as research tools. Building is how he tests. Shipping is how he learns.
The gap between insight and evidence closes when something real is in someone's hands.He has led this work at Brain.space, a neuro-tech company building cognitive monitoring tools, and at OrCam Technologies, across wearable AI devices and multi-platform SaaS products. Across both, the role was the same: get close enough to the real context of use that the product strategy has no choice but to change.