Established and led UX practices within the product team, conducting user research and using insights to inform design decisions.Designed wireframes, prototypes, and low-fidelity mock-ups that effectively communicated design solutions to stakeholders.Collaborated with product managers and developers to bring designs to life, ensuring a seamless user experience for end-users.Conducted usability testing to validate design solutions and identify areas for improvement, analyzing performance and user preferences through statistical research methods.

Contributed to the design of several municipal web applications, prioritizing intuitive user experiences.Collaborated with cross-functional teams to gather requirements and understand project goals.Designed wireframes and prototypes to effectively communicate design solutions and gather valuable feedback.Conducted user research to gain insights into user behaviour and preferences, informing design decisions and improving the overall user experience.

Diploma in UX Design Interaction Design Foundation

Master of Urban Design,with Thesis: "A Set of Tools for Conducting User Experience principles in spatial Architecture"

Bachelor of Musicology and History Hebrew University, Jerusalem, Israel, Graduated 2012